Vizeum picks up £13m Pernod Ricard account

Pernod Ricard UK has appointedÂAegis-owned Vizeum to handle its estimated £13m consolidated planning and buying, following the wine and spirits giant’s acquisition of Allied Domecq.

Pernod Ricard UK has appointed Aegis-owned Vizeum to handle its estimated &£13m consolidated planning and buying, following the wine and spirits giant’s acquisition of Allied Domecq.

The decision spells good news for the agency, which this week has announced 11 redundancies as part of a global restructure of the Aegis operation. The reorganisation also affects sister agency Carat.

Vizeum pitched against incumbents Havas’ Media Planning Group and Publicis Groupe-owned ZenithOptimedia. MPG is the incumbent on Pernod Ricard and ZenithOptimedia handles former Allied Domecq brands.

In the UK, Pernod Ricard spends &£7.4m and Allied Domecq spends more than &£5m, with the bulk spent on the Malibu brand. The deal between Pernod and Allied was cleared by the competition authorities last July.

Brands owned by the merged company include Chivas Regal, Jacob’s Creek, Malibu, Beefeater gin and Jameson whiskey.

MPG has worked on Pernod’s media business for several years following its merger with Havas’ Mediapolis, which previously held the business.

Allied Domecq moved its business to Publicis Groupe out of the now-defunct Cordiant three years ago (MW May 1, 2003), strengthening its relationship with Zenith, which has handled global media for Allied since the merger of Zenith Media and Optimedia in 2001. However, it is not clear whether the media review will be followed by an advertising pitch.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email

If you are looking for our Jobs site, please click here