Body Shop, L’Oréal plot food range

The Body Shop and L’Oréal are planning to make a foray into the food sector as the two beauty companies seek to exploit the combined might of their product development departments.

Last week’s announcement that L’Oréal is acquiring The Body Shop chain for about £650m has raised questions about how they will co-operate to launch new brands. On her website, The Body Shop founder Dame Anita Roddick reveals the ethical chain is keen to use L’Oréal’s research and development capabilities to create food products.

She says: “[L’Oréal] is so well-known for research and development, and what I would love is that it could take that incredible intelligence on product development and give us some help in taking the food stuffs and the natural ingredients, and put that same technology and research into what is really the first cousin to cosmetics – food. I am very excited by that.”

A L’Oréal spokesman confirms the comments indicate the two companies will work together to create food brands, though he declined to give further details. Roddick’s office also declined to comment. It is not clear whether the food products would be sold through The Body Shop outlets. Rivals such as Boots and Superdrug sell ranges of take-away food.

There may be scope to extend The Body Shop brand into the booming organic and fairtrade food market. The brand would lend itself to beverages, chocolate and fruit-based products.

Alternatively, there may be opportunities to create nutraceutical foods, which offer specific health benefits. Nestlé controls a 25% stake in L’Oréal, has already launched its own fair trade coffee and is developing a “functional foods” range. It may be interested in lending assistance to creating food brands for The Body Shop.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here