Mark Palmer was announced as client of the year at this year’s MCCA Best Awards – backed by Marketing Week – in recognition of his success in positioning the Green & Black’s in the luxury premium chocolate market. The brand’s marketing campaign, created by Brave, also picked up two awards.
Coca-Cola’s “Win a Player for Your Club” campaign by bd-network scooped four awards, including “best of the best”.
Other winners included Volvo for the best campaign featuring direct marketing, and Nokia for the best campaign featuring experiential marketing.
Best agency of the year was won by Joshua, while Multiply picked up the best newcomer agency award. The book of the night, celebrating the awards, will be published on April 20.