Inbev set to pick Kelly for global brand director role

Inbev is poised to appoint global brand director for Brahma Devin Kelly as the replacement for Phil Rumbol, the outgoing UK marketing director.

Rumbol announced earlier this year that he is leaving the company to join confectionery giant Cadbury as UK marketing director after ten years. He is due to leave the company at the end of next week.

Kelly, who is thought to be the only person in the running for the role, is expected to take over as soon as Rumbol leaves. The role includes responsibility for high- profile brands including Stella Artois and Becks.

He will be part of the company’s commercial leadership team, and therefore sit on the UK board and report to UK chief executive Colin Pedrick.

Kelly has been working to develop Brazilian beer Brahma as a global beer brand.

The brand is already well known in Latin America but less popular across the rest of the world. Last year, he was responsible for the appointment of digital agency Wheel to handle the global account and support the brand’s global roll-out.

There has been growing speculation that there will be a review of the Stella Artois &£20m global advertising account, which is currently handled by Lowe.

It is understood that Inbev is reviewing it options despite the popularity of the iconic Lowe advertising.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here