Livingstone and Thames Water to run wastage ads

Hot on the heels of a joint awareness campaign between various water companies and the Environment Agency (MW last week), the Mayor of London Ken Livingstone is launching a joint campaign with Thames Water that aims to encourage Londoners to save water.

The Mayor, a proponent of water conservation, is calling on Londoners to be aware of how they use water – and that small changes can have a big impact.

The campaign will feature radio and newspaper ads highlighting the volume of water wasted in the home and in the garden. The ads convey the message of how much water consumers use by comparing the number of bottles needed for each task.

The campaign launches as water supply and conservation dominate headlines and the South-east faces a drought. It is also in the same month that Thames Water and Three Valleys Water issued hosepipe bans.

Thames Water has been criticised for failing to act on leaks. Conscious of this, Thames Water chief executive Jeremy Pelczer says: “We are acutely aware of the need to reduce leakage and are investing &£500,000 every day to bring levels down, but we also need customers’ help to conserve precious supplies.”

Launching the campaign on Monday, the Mayor said: “This campaign is all about encouraging as many Londoners as possible to make small changes to their lifestyles to save water.”

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here