There’s a lot to be said for true independence

Naturally, I was saddened to read that DLKW has had to lay off 5% of its staff (MW last week).

The reporter chose to speculate on how much blame could be laid at the door of Creston, DLKW’s parent group. I would argue that there’s no point in even speculating. Greg Delaney was forced to defend Creston’s “non-interventionist style of ownership” and insisted that the move was a business decision. That sort of language does nothing more than formally introduce the old ghost at the banquet as a guest speaker. A group owner cannot help but intervene, whether directly (forcing redundancies) or indirectly (setting targets and earn-outs).

Johnny Hornby is overwhelmingly correct when he says independence enables them to make decisions the way they want to. An independent can control its business, hire staff that perhaps don’t fit a group-dictated mould and can expand in a way network agencies cannot. As an independent, we have no selfishness and no infighting, and we are all the better for it. I hope the nine staff find a happy home.

Peter Worster

Managing and planning director

Presky Maves London WC2

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here