DaimlerChrysler to axe four-seat Smart car
DaimlerChrysler is to axe its four-seat Smart car as part of a â¬1bn (&£700m) range revamp designed to return the marque to profit.
DaimlerChrysler is to axe its four-seat Smart car as part of a â¬1bn (&£700m) range revamp designed to return the marque to profit.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.
The need to deliver growth on a reduced budget is the reality for many marketers but its not just a job of optimising investment. For marketing leaders, it’s also about maintaining motivation and managing expectations.
Brands need to work ‘hand in glove’ with agency partners to get the best results, suggests Matalan marketing boss Ali Jones as she undergoes brand transformation.
Marketing Week’s The Language of Effectiveness Report, supported by Kantar, is back for the third year and we would like your help to help you understand how marketing effectiveness is defined, measured and communicated.