Gibney handed new BBC1 and drama role

The BBC has promoted head of marketing for children Naomi Gibney to lead marketing for the broadcaster’s flagship channel BBC1 as part of an ongoing restructure of its marketing department.

Gibney, a former managing director of children’s entertainment consultancy Sub-Club, joined the BBC in 2002 to head the marketing of digital children’s channels CBeebies and CBBC. She has also worked at McCann Erickson where she launched kids arm McCann Junior.

Gibney will be responsible for marketing the BBC1 brand and its programming, as well as marketing drama content across the BBC channels. As head of marketing for BBC and for drama she will report to head of press and publicity for television Vanda Rumney.

BBC1’s marketing was previously handled by Christine Madden, but a spokeswoman says Gibney’s role is different.

Madden was appointed in 2001 from Granada Sky Broadcasting, where she was marketing manager (MW March 8, 2001). Prior to joining Granada, Madden was head of promotions and marketing services for radio station Kiss 100. She is believed to be leaving for a job outside the BBC.

Tim Davie, director of marketing, communications and audiences, began restruc- turing his department after arriving from PepsiCo last year.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here