The BBC has promoted head of marketing for children Naomi Gibney to lead marketing for the broadcaster’s flagship channel BBC1 as part of an ongoing restructure of its marketing department.
Gibney, a former managing director of children’s entertainment consultancy Sub-Club, joined the BBC in 2002 to head the marketing of digital children’s channels CBeebies and CBBC. She has also worked at McCann Erickson where she launched kids arm McCann Junior.
Gibney will be responsible for marketing the BBC1 brand and its programming, as well as marketing drama content across the BBC channels. As head of marketing for BBC and for drama she will report to head of press and publicity for television Vanda Rumney.
BBC1’s marketing was previously handled by Christine Madden, but a spokeswoman says Gibney’s role is different.
Madden was appointed in 2001 from Granada Sky Broadcasting, where she was marketing manager (MW March 8, 2001). Prior to joining Granada, Madden was head of promotions and marketing services for radio station Kiss 100. She is believed to be leaving for a job outside the BBC.
Tim Davie, director of marketing, communications and audiences, began restruc- turing his department after arriving from PepsiCo last year.