Heinz’s Jimenez is moved to Asia role

Heinz has moved its European president and chief executive Joe Jimenez to become executive vice-president, president and chief executive of Heinz Asia-Pacific and the rest of the world. The appointment comes just months after Jimenez completed the HP Foods acquisition.

Scott O’Hara, currently executive vice-president for Heinz Asia-Pacific and Canada, will replace Jimenez in Europe. O’Hara joined Heinz in January 2006 from Gillette, where he was senior vice-president for Europe.

Jimenez, who joined Heinz in 2002, has overseen the European business through a difficult time. It has sold off its underperforming European seafood division, which included the John West brand in the UK, to private equity house Lehman Brothers.

It also acquired HP Foods, which includes the Amoy and Lea & Perrins brands, although the &£470m deal led to a major strategic review in the UK, which included axing its &£25m advertising (MW July 20) and was referred to the Competition Commission. It has since been given the green light by the commission. The appointments are part of a reorganisation that aims to reposition the business and accelerate growth in Europe. Heinz chairman, president and chief executive William Johnson says: “This strong team will be the driving force behind the growth strategy to increase sales and profits in the categories of ketchup and sauces; meals and snacks; and infant nutrition.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here