Is GoldenPalace ready for this slushy affair?

Despite all the hoo-hah about the World Cup, Freddie Flintoff and his merry men, the women’s curling team and Javine winning The Games, there is still only one sport that truly moves the Diary: the noble and ancient art of bog snorkelling.

Sadly, this sport, like all others in this commercial age, needs sponsorship to stay afloat. Although the annual championship has curiously been sponsored by Ben & Jerry’s ice cream in recent years, that deal ended last year, leaving the organisers to find a new backer.

They decided to hold an online auction on Ebay to secure a deal for this year’s event, and after several days of frantic bidding the auction came to an exciting close on Tuesday last week. In the final seconds, online casino company edged out rival CTC Marine with a winning bid of &£5,600. is no stranger to niche sport sponsorship – it already backs the intriguing Wife Carrying World Championships in Finland. The first GoldenPalace. com bog snorkelling championship takes place in Llanwrtyd Wells on August Bank Holiday Monday, August 28. Entry fee is &£12 per person.

Prospective snorkellers should also be aware that a bog snorkelling triathlon and mountain bike bog snorkelling events are planned for this summer in the village.

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