Waitrose is reviewing its £9m media planning and buying business, held by Brand Connection.
Waitrose is reviewing its &£9m media planning and buying business, held by Brand Connection. It is understood that the agency is being folded into fellow Interpublic agency Initiative.
Newly appointed chief brand officer Ije Nwokorie will take over as CEO next year.
The direct-to-consumer flower business is reducing its marketing spend as it shifts its focus from growth to profitability, following £100m in operating losses last year.
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Lucozade has united its Energy and Sport offerings under one masterbrand in an attempt to increase brand equity while also creating huge efficiencies in its marketing spend.