Month: March 2006

Royal Mail media manager Roche quits after restructure

Marketing Week

Royal Mail’s former head of media markets Richard Roche is leaving the company following the reorganisation of its sector marketing division. It emerged earlier this year that Roche had been left without a job after a restructure was called by Royal Mail’s marketing director Alex Batchelor. However, a spokesman said at the time that Roche […]

Bernard Matthews names commercial head

Marketing Week

Bernard Matthews, the meat products brand, has appointed former Allied Bakeries commercial chief Bart Dalla Mura as commercial director. He took over the role last week. The appointment comes as marketing director Andy Watts leaves to join cosmetics company Avon. It is unclear if Watts will be replaced. Dalla Mura will oversee marketing while a […]

Tesco Extra ‘to host non-food catalogue push’

Marketing Week

Tesco is considering using the mezzanine floors of its Extra stores to push its non-food catalogue venture, which is expected to launch later this year. The service is likely to encompass online ordering, and will pit Tesco against rivals such as Argos. City analysts believe the UK’s number one supermarket is considering siting order points […]

Warburtons’ kids food ad slammed in ASA ruling

Marketing Week

As Ofcom launches a consultation on its proposals for the advertising of children’s food on television, the Advertising Standards Authority (ASA) has slammed Warburtons over a magazine ad for its All In One Riddlers filled bread rolls. The ad was headlined: “What’s the healthiest packed lunch you’ve never made?” and included the statement: “A healthy […]

Wilkinson Sword aims for cutting edge in the razor market

Marketing Week

The UK’s razor market has lacked cut and thrust in recent years, but thanks to a raft of new launches it looks set to get bloody again. Bic is busy promoting its revamped disposable range, King of Shaves is considering launching a shaving system and Gillette’s five-bladed Fusion razor is expected to go on sale […]

Bruce Haines to oversee merged Arc and Triangle

Marketing Week

Leo Burnett London has merged Triangle into its below-the-line agency Arc to create a more integrated offering, under group chief executive Bruce Haines. The merger, which has long been mooted, will result in a 4% reduction of the combined workforce of the two agencies. The new agency will be called Arc UK and will be […]

Foster’s Super Chilled

Marketing Week

Scottish & Newcastle UK is highlighting the lengths that Foster’s drinkers will go to in order to keep their pint refreshingly cold in the latest television execution for its flagship lager brand, which breaks on April 3.

IPG unveils plan to slim Lowe’s global operations

Marketing Week

Interpublic Group (IPG) is to slim down its beleaguered Lowe Worldwide group from a global network operating in more than 80 outposts to an operation built primarily around just eight “main hubs”. The move, revealed at a New York briefing for Wall Street analysts on Monday, is part of a broader effort by IPG to […]