Campbell’s UK, the food company, has promoted marketing director Tim Perman to managing director for UK & Ireland. Perman takes over the role from Mark Alexander, who becomes president of Campbell’s Asia-Pacific. Annie Neil, category marketing director for soup, replaces Perman.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.