Eve mag to sponsor top US drama on Five

Women’s monthly magazine Eve is to sponsor Five’s latest US television drama acquisition, Grey’s Anatomy, which launches in the channel’s “prestige” 10pm slot tomorrow (Thursday).

Women’s monthly magazine Eve is to sponsor Five’s latest US television drama acquisition, Grey’s Anatomy, which launches in the channel’s “prestige” 10pm slot tomorrow (Thursday).

The sponsorship includes the opening and closing credits, the break bumpers and logos across promotional trailers, and was negotiated by Five business manager Simon Betts and media specialist M2M, a division of Manning Gottlieb OMD.

The sponsorship push is one of several initiatives being launched by the glossy magazine. These include: the UK’s first motoring website aimed at females, a programme of new business workshops for women run in association with HSBC and a style show to be held at the NEC in December. Eve launched in August 2000 with a &£2m marketing budget.

Jo Morrell, Eve publishing director, believes the TV tie-up is a first for a women’s magazine, and adds that the show holds strong appeal in Eve’s target market.

Grey’s Anatomy, distributed by Buena Vista International TV, was acquired for Five in a deal through LivingTV and marks the show’s UK terrestrial premiere. The series airs on ABC in the US where it is the number one show in its time slot.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here