Marketing chief at MFI stands down during strategic review

MFI marketing chief Paul Jackson has quit the retailer after two years in the top role. He became marketing director (MW November 11, 2004) after beginning work with the retailer on a consultancy basis.

MFI marketing chief Paul Jackson has quit the retailer after two years in the top role. He became marketing director (MW November 11, 2004) after beginning work with the retailer on a consultancy basis.

The move follows a strategic business review carried out by MFI chief executive Matthew Ingle, which ended just over a month ago. Losses at the company amounted to &£85m, before exceptionals, in the year to December 24. But insiders say that Jackson’s departure is not believed to be connected with the review.

It is understood Jackson has decided to leave the company part way through his contract for family reasons. His agreement was due to expire in October. He will continue to operate his consultancy business, Silverfin.

Tim James, a former marketing director at Homebase, who is currently commercial director at MFI, will oversee marketing on an interim basis. James works on a consultancy basis for the furniture chain. He also had a stint as chief executive at Littlewoods’ Index Stores division.

The retailer is now set to focus on kitchen and bedroom ranges, while 11 shops will close and others are to be downsized as part of a store-by-store review. MFI uses Publicis for advertising and ZenithOptimedia for media.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here