Narnia DVD launch

Buena Vista Home Entertainment is unveiling an Adshel poster campaign featuring “snowflakes” to back the DVD launch of children’s film Narnia/ The Lion, The Witch and The Wardrobe.

Snowdome machines – devised by Clear Channel Create in association with Carat, Posterscope and Hyperspace – will blow confetti resembling snowflakes across the posters to recreate the “wonderland” of author CS Lewis’s Narnia.

The campaign will appear in London and other major UK cities such as Cardiff, Newcastle and Liverpool.

Rob Atkinson, group sales director of Clear Channel UK, says: “This drifting snowflake effect is an example of how innovative outdoor advertising can be, bringing the magic of the film to life on the streets.”