Ferrero UK is launching a new television and press campaign, breaking next week, to support its Kinder kids confectionery range and the launch of Happy Hippo Cocoa Cream.
The ad, which has been created by WCRS, introduces the new Kinder brand icon Mama Kinder, who lives in a “fantastical world” where she invents treats for children. Kinder marketing director Dave Tucker says the campaign will help to build a strong “emotional equity” with mothers in the UK. He adds: “We believe that Mama Kinder is an excellent representative for the brand, and that this campaign will clearly position Kinder as the kids’ specialist.”
Kinder Happy Hippo was originally launched in the UK at the start of 2004 (<I>MW</I> December 11, 2003), and the new variant was launched in February. Ferrero is supporting the full Kinder range, which also includes Kinder Surprise, with a press campaign.