WH Smith has appointed Sharon David as marketing director of its travel division, overseeing branches in airports, rail and bus stations, as well as its trial Stationers formats (<I>MW</I> February 2). David was previously water brand controller at Britvic.
From setting the vision in a hybrid world to learning to play for “club and country”, marketers discuss the nuances of management.
As “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, according to the latest IPA Bellwether report.
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.