Beattie McGuinness Bungay picks up Heinz ad account for sauces

Beattie McGuinness Bungay (BMB) has won a place on the Heinz roster after being handed the advertising business for its sauces. It is understood that the account includes the iconic brands Tomato Ketchup and Salad Cream.

The move follows rumours that Heinz has already been in talks with non-roster agencies to handle various advertising projects.

BMB already handles the advertising for HP Foods, which includes a variety of sauce brands. It is thought that Heinz handed the business to BMB after the Competition Commission cleared its takeover of HP earlier this month.

The advertising for sauces was previously handled by Leo Burnett, which will continue to work on beans and pasta.

Roster agency WCRS will continue to handle the soup and baby food business. A review is underway for the &£1.5m advertising business for slimming brand Weight Watchers.

It is understood that Heinz will continue to keep a tight rein on advertising this year following last year’s advertising budget freeze (MW July 20). There is work planned for Baked Beanz, which it was forced to take back on TV after rival Premier Foods launched Branston Beans late last year.

Heinz has given the sauce brands limited support over recent years.

It previously used its &£10m sponsorship of ITV soap Emmerdale to promote the Salad Cream and Ketchup brands, but the deal was pulled last May after two years (MW May 19).

Heinz was unavailable for comment as Marketing Week went to press.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here