Climbing the ladder is nowt to power-driven Apprentices

The Diary has always had a sneaking suspicion that it could have been a successful creative, and now finally it has the chance to prove it, thanks to The Apprentice.

Like most good things associated with The Apprentice, we are talking here about the US version rather than the British one, which offers a top prize of a job on an industrial estate on the outskirts of London.

The NBC show has teamed up with car firm Chevy to give viewers the chance to create their own ads for the Chevy Tahoe. Needless to say the Diary has been doing very little else since discovering the website ( and has produced a number of, in its own humble opinion, highly effective executions.

Having discovered how easy it is to create great advertising featuring clips of cars stuck on snowy ledges and driving through fields of sunflowers, the Diary would like to leave the final word to Sir Alan Sugar.

Pontificating on the world of television, Britain’s very own version of Donald Trump described the producers of his show as “bloody arty-farty, creative arseholes”.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here