The Diary has always had a sneaking suspicion that it could have been a successful creative, and now finally it has the chance to prove it, thanks to The Apprentice.
Like most good things associated with The Apprentice, we are talking here about the US version rather than the British one, which offers a top prize of a job on an industrial estate on the outskirts of London.
The NBC show has teamed up with car firm Chevy to give viewers the chance to create their own ads for the Chevy Tahoe. Needless to say the Diary has been doing very little else since discovering the website (http://www.chevyapprentice.com/apprentice.php?country=us) and has produced a number of, in its own humble opinion, highly effective executions.
Having discovered how easy it is to create great advertising featuring clips of cars stuck on snowy ledges and driving through fields of sunflowers, the Diary would like to leave the final word to Sir Alan Sugar.
Pontificating on the world of television, Britain’s very own version of Donald Trump described the producers of his show as “bloody arty-farty, creative arseholes”.