DDB London has declined to repitch for The Guardian’s £5m advertising business.
DDB London has declined to repitch for The Guardian’s &£5m advertising business. The agency held the account for five years. The shortlist is understood to be Bartle Bogle Hegarty, Wieden & Kennedy, Fallon, Red Brick Road and Vallance Carruthers Coleman Priest (VCCP).
As CMOs come under pressure to do more with less, marketing budgets as a percent of company revenue have dropped to 7.7%.
Giffgaff’s marketing strategy director says it is set up to give equal weight to “people, planet and profit”.
Brands shouldn’t try to “construct” a purpose, says Oatly chief creative officer John Schoolcraft, adding that Oatly’s purpose comes “easy” for it.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here