Empire, Filmnight Digital launch mobile film content services club

EMAP Performance is launching a mobile content service for its film magazine Empire in a tie-up with Filmnight Digital.

EMAP Performance is launching a mobile content service for its film magazine Empire in a tie-up with Filmnight Digital.

The service, to be called the Empire Filmnight Club, will take the Empire brand on to mobile for the first time, and is the latest move by EMAP to ramp up its digital branding activity.

The deal means consumers will be able to download movie clips, ringtones and games via their mobile phones. They will also be able to post personal film reviews and buy DVDs. In addition, consumers will be able to access the Empire Filmnight Club through movie channels on Vodafone, O2’s i-Mode and T-Mobile, as Filmnight is the exclusive provider of film content to these operators.

The Empire Filmnight Club will offer a film retail service with a loyalty scheme as well as other benefits. A spokeswoman says: “This is very much a first step in an all-encompassing digital deal for EMAP and Filmnight.”

Empire Filmnight Club will be marketed across all Empire and Filmnight Digital channels including print, online and selected Filmnight.com stores, which will exclusively stock Empire magazine. Filmnight Digital, which will also power a newly launched Empire Film Store, offers DVDs for rental and purchase both online and on the high street.

Separately, as part of its digital push, EMAP Performance is to be relaunched in an effort to build on its consumer-facing digital businesses. There will be a focus on major digital initiatives and the division plans to make senior appointments in the marketing and advertising sales departments in the coming months.

EMAP Consumer Media chief executive Paul Keenan says/ “EMAP is building a high-growth business on emerging digital media platforms. To accelerate this growth, we are investing in the team at EMAP Performance which has a great future given our unrivalled content, reach, relationship and brands.”

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here