Entertainment Rights hires former Buena Vista marketing director

Entertainment Rights (ER), the company that owns the rights to children’s characters including Postman Pat and Rupert the Bear, has appointed former Disney marketer Nikki Grass as its new head of marketing.

Entertainment Rights (ER), the company that owns the rights to children’s characters including Postman Pat and Rupert the Bear, has appointed former Disney marketer Nikki Grass as its new head of marketing.

Grass has previously worked at The Walt Disney Company, where she had held the post of interim marketing director at Buena Vista International Television.

At ER, she replaces former marketing chief Anya Hollis who has been promoted to director of global development at the company.

While working at Buena Vista International Television, Grass was responsible for the marketing campaigns behind hit television shows including Desperate Housewives and Lost.

She has also held positions at Channel Five Broadcasting, HHCL & Partners (the agency now known as United) and Lowe.

At Channel Five Broadcasting, Grass worked on the repositioning and rebranding of the terrestrial channel as Five.

ER, which also owns the Basil Brush franchise, is involved in the bidding for a takeover of Chorion, the company that owns the rights to children’s characters Noddy and the Mr Men.

ER has been given the deadline of noon tomorrow (Thursday) to announce its proposed offer or declare it is no longer interested in making an approach. Rival Hit Entertainment has already dropped out of the bidding.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here