Nexus/h has created a pan-European campaign for new Suzuki model SX4 aimed at showing the vehicle’s “split personality” and versatility.
Television work breaks in the UK this week and will be backed by an integrated marketing drive involving online activity, specialist press advertising and point-of-purchase material.
David Seward, Suzuki Automobiles sales and marketing director, says the brief was for a campaign to reflect the “versatility and everyday life appeal” of the vehicle, which was built for the European market.
Press advertising will kickstart with BBC Top Gear magazine and appear in other car titles for three months. Online work will be focused on portal and motoring sites.
The commercial was shot in South Africa and uses split-screen imagery to demonstrate how one car can suit two lifestyles.
It also uses the soundtrack Hush, by Kula Shaker. The SX4 is designed to offer the versatility of a small car with the characteristics of a sports utility vehicle.
The campaign is primarily aimed at young drivers and young families.