New Campaigns – Suzuki SX4

Nexus/h has created a pan-European campaign for new Suzuki model SX4 aimed at showing the vehicle’s “split personality” and versatility.

Television work breaks in the UK this week and will be backed by an integrated marketing drive involving online activity, specialist press advertising and point-of-purchase material.

David Seward, Suzuki Automobiles sales and marketing director, says the brief was for a campaign to reflect the “versatility and everyday life appeal” of the vehicle, which was built for the European market.

Press advertising will kickstart with BBC Top Gear magazine and appear in other car titles for three months. Online work will be focused on portal and motoring sites.

The commercial was shot in South Africa and uses split-screen imagery to demonstrate how one car can suit two lifestyles.

It also uses the soundtrack Hush, by Kula Shaker. The SX4 is designed to offer the versatility of a small car with the characteristics of a sports utility vehicle.

The campaign is primarily aimed at young drivers and young families.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here