Thinkbox, the television marketing body, is to launch a £500,000 study into viewer engagement with programmes and brands.
Thinkbox, the television marketing body, is to launch a &£500,000 study into viewer engagement with programmes and brands. Research firms Actual Consumer Behaviour (ACB) and Holden Pearmain have been appointed to carry out the study.
Is a lack of financial savvy holding marketers back from ascending to the top jobs in business?
People’s view of their personal finances improves in April but hides a general flatness to consumer confidence that is taken a while to shift.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.