Dennis Publishing has appointed former EMAP commercial director Dan Reeves to the same role for its news-led magazine The Week. The appointment comes as the title unveils its first television and outdoor ad campaign.
Reeves, currently group advertising director at publisher Development Hell, will be responsible for maximising and developing all areas of advertising for The Week, including sponsorship and events revenue.
The advertising campaign for the 11-year-old magazine breaks next week. It has been designed to build the brand, and encourage people to sample the title by telephoning for a free copy.
The ad features people reading The Week in a variety of environments, such as at home, in a park and in a classroom, with passers-by stealing it. The strapline for the campaign is “Are you aware of what’s going on around you.” It has been created by BLM Flint, the creative division of planning and buying agency BLM.
The managing director of The Week, Kerin O’Connor says/ “These are exciting times for The Week. Our television campaign is a great way to reinforce and strengthen the position as the UK’s fastest-growing news magazine.” According to the July to December Audit Bureau of Circulations, The Week was up year-on-year 9.8% to 108,208 copies per week.