Nortel Networks, the communications equipment manufacturer, has hired former IBM worldwide marketing vice-president Lauren Flaherty as its chief marketing officer. Beginning on May 1, she will have overall responsibility for Nortel’s global marketing strategy, brand development and advertising, as well as the company’s internal and external communications.
From positivity and clarity to the need for humility, speaking to a number of top marketing leaders has revealed five common traits that all possess.
Alongside making time to meet interesting people and learning to ask for help, the Booking.com brand boss believes embracing difficult conversations is key to a happy working life.
Oddlygood is launching the UK on the back of a seven-figure investment at a tough time for the plant-based category. But it hopes that by doing the hard work now, it can reap the rewards in the future.
We arm you with all the numbers you need to tackle the week ahead.