Opodo picks Black Sun to boost European performance

Black Sun, the strategic agency, has been appointed by online travel site Opodo to improve its customer relationship management performance across Europe.

Black Sun’s customer management arm has been tasked with improving Opodo’s customer data management and customer insight capability across four of its nine key European markets – the UK, Germany, France and Italy.

The appointment follows Opodo’s announcement earlier this year that it would reposition itself in the travel market following a research and rebranding project (MW February 16). It is seeking an advertising agency to handle its â¬3m (&£2m) pan-European advertising although it has been working with Karmarama in the UK. It recently developed the “Let the journey begin” campaign that started its repositioning.

The brand is hoping to develop a more “emotional relationship” with its customers after the research found that its users wanted more than just price benefits.

It is understood that Black Sun will support the brand’s shift in focus. Its work will include overhauling existing consumer data, developing customer profiles and segmentation models to drive marketing activity.

Opodo, which is owned by nine of Europe’s airlines, offers access to more than 500 airlines, 65,000 hotels and more than 7,000 car rental locations worldwide.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here