Otto UK, the online and mail-order fashion specialist, has appointed former Additions Direct brand director Neil Sansom to head its new trend-driven offering for 25- to 40-year-olds. Otto has also hired former Littlewoods Shop Direct staff Andy Roe as chief operating officer, Diane Fowler as Grattan brand director, Alex Hardy as brand director for Kaleidoscope and Tony Preedy as marketing services director.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.