Peroni Nastro Azzurro running first three-and-a-half minute TV campaign

Peroni Nastro Azzurro is running what it claims is the first three-and-a-half minute TV campaign. The international work, entitled Cinema Peroni, pays homage to classic movie La Dolce Vita, and has been created by The Bank. It will appear on More4 and be backed with cinema, outdoor and online executions, and podcasts.