Peugeot to close its UK plant
Peugeot is to close its UK plant near Coventry with the loss of 2,300 jobs after the company announced a drop in profits. It will cease production next year.
Peugeot is to close its UK plant near Coventry with the loss of 2,300 jobs after the company announced a drop in profits. It will cease production next year.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.
Chief brand officer Ije Nkoworie, who takes over as CEO next year, says marketing can get distracted by trends and risk preventing customers discovering product.