Soft landing for business travellers

This week’s “PR picture of the week” comes courtesy of airline Silverjet, which plans to offer low-cost business-class fares across the Atlantic, not to mention domestic helicopter services.

The company is currently planning to list on the AIM market, and is hoping to take to the skies later this year.

Judging from the picture of chief executive Lawrence Hunt and staff, the company is heading in the right direction – the sofa looks comfy and the service side of things seems to be under control⦠but the Diary can’t help thinking that from an air traveller’s perspective there are a couple of fundamentals missing.