T-Mobile unveils a Robbie Williams branded handset

T-Mobile is launching a Robbie Williams branded mobile phone as part of its multi-million-pound sponsorship deal with the singer.

T-Mobile is launching a Robbie Williams branded mobile phone as part of its multi-million-pound sponsorship deal with the singer.

The Sony Ericsson W300 Walkman phone, which goes on sale at the start of Williams’ European tour in June, will feature a live recording and video clip of the opening song of the tour.

It will be embossed with a Robbie Williams logo and come with two interchangeable handset covers, as well as direct access to the singer’s WAP site.

T-Mobile announced an 18-month sponsorship deal with Williams last year in association with Sony Ericsson. The singer helped design the phone, which also features a standard Robbie Williams ringtone and a live Robbie Williams sound-byte for the SMS tone.

T-Mobile says the phone will give fans a “backstage experience” of his world tour, which has started in South Africa. The European leg begins in Dublin on June 9.

Last month T-Mobile launched the first interactive TV ad made for Freeview. It was part of a &£10m campaign created by Saatchi & Saatchi to promote the operator’s new Flext tariff, which lets consumers decide the mix of voice calls, texts and picture messaging within their allowance.

The ad has the strapline “Do you know your plan?” and allows viewers to work out their mobile bill using an on-screen calculator.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here