UnumProvident wins accreditation

UnumProvident, the insurance company which specialises in income protection products, has become the first UK company to qualify for a ground-breaking new accessibility accreditation scheme.

The new scheme – “See It Right with Usability” – is run jointly by the Royal National Institute for the Blind and technology and disability charity AbilityNet, and combines the former’s accessibility assessment with testing by the latter’s panel of disabled web users.

Its launch follows the publication in March of new guidance from the British Standards Institute, aimed at ensuring that sites are accessible to and usable by disabled people, as is already required under the 1999 Disability Discrimination Act.

But Julie Howell, digital policy development manager at the RNIB, points out that making websites usable and accessible to disabled people is not just red tape: there are almost 10 million people in the UK classified as disabled, with a combined disposable income of nearly &£50bn.

Furthermore, sites which comply are also on average 35% quicker and easier for non-disabled users. And, finally, accessibility assessment can also identify problems which may make a website unusable by people with older computers, firewalls, PDAs, WAP phones and WebTV devices.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here