A fully automated world may not be as far off as the Diary had previously thought (MW March 30). It seems that online ticket outlet Thetrainline.com does have an e-mail address – and a phoneline – as a first point of call for customer service queries after all. Fortunately they still also “welcome customer comments by mail”, so the Diary wasn’t so far off track.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.