E-mail marketing specialist IPT has been appointed by online fashion and beauty retailer ASOS.com to handle all its e-mail marketing in a deal worth &£500,000 over two years. IPT is to build up the company’s e-mail prospect database to 1.8m 18 to 34-year-olds over the next two years, using its MyOffers.co.uk and WebBrands.co.uk data capture sites.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.