Miles Calcraft lands £3m uSwitch.com business

Online price comparison website uSwitch.com is understood to have appointed Miles Calcraft Briginshaw Duffy to handle its &£3m advertising business.

It is understood that MCBD pitched against Mortimer Whittaker O’Sullivan.

The pitch was prompted by the appointment of Michael Longden as brand development manager. He has responsibility for advertising strategy and implementation and the appointment of MCBD is likely to see an increase in advertising across all platforms this year in an effort to boost customer acquisition.

Longden reports directly to uSwitch marketing director Barry Holloway. Longden will work with uSwitch.com customer development manager Nicola Vidal.

It is not known whether the appointment will affect the position of Starcom Direct, appointed last year, which handles media planning and buying.

The uSwitch site offers a range of comparison calculators for home services, telecoms and personal finance suppliers. Users can apply online or by telephone, save their search or research further. Recent launches from uSwitch.com include a comparison of all the current accounts on the market and a water calculator to show potential savings from switching to a water meter.

USwitch.com was sold to US media group EW Scripps for &£210m last month.

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