Mayor of London Ken Livingstone’s office is going into the music business, funding a new single and music video, UK United, featuring 18 of the UK’s leading Black, Asian and urban artists.
It will be launched to coincide with the local elections on May 4 and aims to get ethnic minorities to vote.
The video, created by social communications agency Urban Concepts and filmed by Max Myers of Annex Films, starts airing on MTV Base, Channel U, Home Base and Kiss, and will be available to download from MySpace.com and other websites.
Appearing in the video is an ‘ethnic’ version of the famous World War One recruiting poster with the image of Lord Kitchener and the slogan “Your country needs you!” The slogan has been updated to read: “Britons! Your community needs you! Use your voice: vote!”
Artists featured on the video and song include Hil St Soul, Omar, Feng Shui, Fun*Dmental 03, Nathan, Raghav, B.D.B, Ava, Soul Deep, Teish O’Day, Raymond & Co., Roachie, Don E and Chanelle.
Urban Concepts was behind last year’s “Don’t Trigger” anti-gun violence campaign in partnership with Mothers Against Gun Crime.