Nestlé is to unveil a new look for Buxton bottled water brand, with redesigned packaging and logo. in an attempt to modernise the product.
Senior brand manager Jenny Bond says the new “easy grip” bottle and a logo featuring a gush of mineral water charging out of the Derbyshire Peaks aims to increase the drink’s appeal to customers, and “maintain the brand’s heritage but in a more confident, contemporary and impactful way”.
The new bottle design, which will feature across Buxton’s entire range and has an “easy open, thumb-up sports cap”, will be highlighted in a press and radio campaign aimed at communicating Buxton’s pure and natural credentials.
Buxton will be the official mineral water sponsor of the Wimbledon championships for the sixth year running this summer.