Orange has said it will continue running its ‘animal’ advertising despite reports it is to ditch it. Brand marketing director Pippa Dunn told Marketing Week the icons, which represent different tariffs, will be used for the rest of this year as planned, and possibly into 2007.
People’s view of their personal finances improves in April but hides a general flatness to consumer confidence that is taken a while to shift.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.