Sales guru Twittey plans agency launch with Arc boss

Sales promotion guru and founder of Triangle Kevin Twittey is understood to be launching a start-up with Arc Europe group account director Jamie Matthews.

Twittey, who left Triangle after almost 30 years in 2004 (MW November 11, 2004), took a sabbatical after stepping down, but in recent months he has been working at radio and PR company USP Group, in which he is believed to have a stake. USP has worked with Triangle in the past on the Tango account.

Matthews is believed to have resigned from Arc at the start of April. An Arc spokeswoman says: “We can confirm that Jamie has resigned from his position with Arc Europe. Over the years Jamie has made an outstanding contribution to Arc and, before that, IMP. We wish him well in whatever he does next.”

The news follows Triangle’s merger with Arc (MW March 30). The merged agency, Arc UK, will work closely with Leo Burnett to create a more integrated offering under group chief executive Bruce Haines.

Twittey left Triangle after the agency relocated to West Kensington to be realigned under the Leo Burnett umbrella. Managing partner Nick Hoadley has also since left, while Diana Cawley will be Mike Spicer’s deputy managing director at Arc UK.

At the end of last year, Andrew Edwards was appointed president of Arc Europe. He is in the process of assembling a new management team. Both Twittey and Matthews could not be reached for comment as Marketing Week went to press.

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