The 2006 Marketing Week Effectiveness Awards, in association with Taylor Nelson Sofres and supported by the Chartered Institute of Marketing, remain open for nominations until May 18. For further details, visit marketingweek.awards@centaur.co.uk, or contact Lauren Stevens on 020 7970 4772.
People’s view of their personal finances improves in April but hides a general flatness to consumer confidence that is taken a while to shift.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.