As the Advertising Standards Authority (ASA) readies itself for a review of the two-year probationary period of its co-regulatory contract with Ofcom, it is already signposting its achievements. In its 2005 annual report, the ASA reveals a rise of 16% in complaints compared with 2004, testimony to “an effective one-stop shop regulator”, it says. Until […]
King of Shaves (KoS) has signed Chelsea and England star John Terry to be the face of the brand as part of a major marketing push. KoS has struck a two-year, “seven-figure” deal with the 26-year-old defender, which will see him feature in advertising in the build up to this year’s World Cup in Germany. […]
Indesit has been slammed by the Advertising Standards Authority (ASA) over a TV ad for Hotpoint, showing a man putting his face on, and stroking, a cooker hob. The ASA has upheld complaints that children might copy the character’s actions and be burnt, it has ruled that the ad cannot be shown when children are […]
It has been a while since anyone took a chance on challenging the dominance of the National Lottery. But next month sees the launch of a new draw pitched as a “fairer” alternative to the Camelot-run game, with more money going to charity and better odds promised for players. But, as observers point out, new […]
The entente-cordiale between the COI and the Department for Transport, announced last week, threatens to reduce the Whitehall advertising body’s role to centralised advertising negotiations, according to informed sources. The DfT, which rebelled against using the COI to handle its advertising five years ago, has agreed to start accessing the COI’s creative agency framework but […]
United London managing director Sid McGrath has left the agency after eight years. It is unclear if he has a job to go to. McGrath’s departure come just months after a raft of senior management changes at the agency formerly known as HHCL/Red Cell. Earlier this year, the agency bought in Jim Kelly and Robert […]
A marathon-running tuna is the star of the latest campaign for canned fish brand, John West. The &£2m integrated campaign, which was filmed during the Prague marathon, shows a large latex tuna burst into the race to take first place ahead of the favourite Kenyan runner. It has the strapline “Be at your Best”. The […]
Sales promotion guru and founder of Triangle Kevin Twittey is understood to be launching a start-up with Arc Europe group account director Jamie Matthews. Twittey, who left Triangle after almost 30 years in 2004 (MW November 11, 2004), took a sabbatical after stepping down, but in recent months he has been working at radio and […]
Aquascutum, the luxury clothing brand, is seeking an agency to run a Christmas campaign. The company has appointed Kim Winser, the woman credited with helping overhaul Pringle’s image, to revitalise the 155-year-old brand.
Asda has consolidated its in-store marketing business, worth £10m, in Inferno, following a pitch against roster agencies The Marketing Store and Gratterpalm.
Enjoy England has invited Farm, Delaney Lund Knox Warren & Partners, Miles Calcraft Briginshaw Duffy and St Luke’s to pitch for its advertising brief.
Beechwood has won the £7.
Haygarth has been appointed to handle KFC’s £4m direct marketing business following a pitch against Tullo Marshall Warren and Meteorite.
Bartle Bogle Hegarty has launched a “brand invention” company called ZAG, to develop and sell brands to businesses. It will be headed by former Lynx/Axe brand director Neil Munn, who joined the agency from Unilever in January.
Easyjet has reduced a long list of agencies pitching for its £50m advertising account to just two, thought to be Ogilvy & Mather and Delaney Lund Knox Warren & Partners.