I was interested to read Sue Farr’s piece on the importance of visual communication (MW last week). Her words would certainly strike a chord within the poster industry, where the need for a strong visual identity has always been paramount. Som
I read with interest your article on experiential marketing (MW last week). While it brought to life some examples of its application by brands, there was a missing point. Forget the textbook definition of EM as just a subset of field marketing. The aspect that needs to be at the forefront of every marketer’s mind […]
I read with interest the article on Europe online (MW March 2) and I was surprised by the lack of reference to affiliate marketing. The article was supported by commentary from two search marketing companies, and while search continues to dominate the online advertising industry, this reflects only part of the picture. The huge growth […]
Consumers have a bewildering number of choices and marketers have increasing amounts of information on prospects and customers, as Shane Baylis rightly points out (MW February 16). There are also a myriad of media channels, but the irony is that consumers only actually welcome one form of communication and it is one of the simplest […]
Very few wealthy consumers buy from the best products available in every category. Instead, they trade up and down in the spending categories that are more or less important to them. Of these categories, food is typically the area where most of the wealthy will always trade up, to ensure they buy the best. Your […]
NTL has concluded its £962.
Manchester United has been accused of ‘double dealing’ by gambling company Mansion after a &£70m shirt sponsorship deal fell through. Middle Eastern airlines Etihad and Qatar Airways are understood to be in talks with the club.
Clear Channel is refusing to comment on the future of group managing director Julie France, who has been on leave following revelations that she accidentally e-mailed confidential information about volume-rebate deals involving competing agencies.
EMAP Advertising has axed nine senior positions, including that of deputy magazine sales director Jason Trout and magazine trading manager Lisa Frost, as well as seven commercial director posts.
Starcom and Vizeum are in a final shoot-out for Revlon’s £3m UK media buying and planning account.
Telegraph Group sales director Ken Breen has had his role extended from overseeing newspaper sales to include online. The move comes as part of a group restructure.
Dunnhumby, the specialist data company part-owned by Tesco, is opening its first Irish office in Dublin, servicing clients that include Nestlé, Unilever and Coca-Cola.
Stephens Francis Whitson has been picked to handle direct marketing for The O2, formerly the Millennium Dome. The agency won the brief after a pitch against BLAC and The Communications Agency.
TBWA/London has been put on alert by Adecco, the international recruitment agency, less than four months after it won the &£20m European business. The company has confirmed it is considering appointing a global agency.
Heinz is reviewing the £1.5m advertising account for Weight Watchers due to poor sales. It is not clear whether incumbent Leo Burnett is repitching.