T-Mobile plans World Cup loyalty drive
Marketing WeekT-Mobile will use its association with this year’s football World Cup to reward its customers for their loyalty, according to head of sponsorship Toby Hester.
T-Mobile will use its association with this year’s football World Cup to reward its customers for their loyalty, according to head of sponsorship Toby Hester.
Pioneer, the consumer electronics brand, has signed up as broadcast sponsor of the televising of the BAFTAs following its switch from the BBC to ITV. ITV will screen the awards show on ITV1, with ITV2 airing two additional behind-the-scenes programmes: The Stars Arrive and Party. All on-air activity will be sponsored by Pioneer, which last […]
The Evening Standard is being forced to revamp for the second time in six months to stem declining circulations. The move will also step up its battle against a new, free evening rival to be distributed on the Underground by the end of the yea
The Saturday edition of the Telegraph is likely to carry regular copies of Sunday Telegraph women’s magazine Stella to drive circulation of the Sunday title. The sampling exercise – aimed at the 250,000 people in London and the South-east who read the Telegraph on Saturdays but not Sundays – was tried out last weekend with […]
Channel 4, which this week unveiled record profits, is set to introduce its long-awaited video-on-demand service this year as it looks to new media and multi-channel offerings to sustain growth. Speaking exclusively to Marketing Week, C4 chief executive Andy Duncan says he is committed to on-demand and multimedia services, and predicts that within a few […]
The BBC lacks relevancy for teenagers and could even “lose a generation forever” unless the corporation works harder to reach young audiences, admits its director general, Mark Thompson. The stark warning comes as the BBC unveils the results of its year-long Creative Future project, which was launched in 2005 by Thompson and creative director Alan […]
Hit TV show The X Factor is launching a raft of branded consumer products including toiletries and cosmetics, clothing, food and drink, and toys aimed at children. FremantleMedia Licensing Worldwide (FLW) is touting the product extensions in anticipation of the third series of the Saturday night entertainment show, which will air later this year. It […]
GCap-owned Classic FM, the biggest national commercial radio station, has signed a &£1m sponsorship deal with loyalty scheme AirMiles. The six-month tie-up, which starts on May 1, will include the station’s first podcast. AirMiles, which is currently overhauling its brand, will sponsor the Smooth Classics at Seven show but the deal will also include promotions […]
US-based toy giant Hasbro is rolling out an online version of its FIFA World Cup 2006 Monopoly board game. The online game will be played in real-time. As players sign up to the action, they become part of a massive multi-player online game, which is influenced by “real life” factors and events as they take […]
Hertz Rent-A-Car, the global car rental company, is on the hunt for a creative digital agency as it seeks to ramp its online marketing presence. The company confirms that it is conducting a pitch. A spokesman for the company says the agency will “work on online and all that entails”. In the past year Hertz […]
The huge increase in the number of UK households signing up for broadband has proved a major boost for Internet Services Providers (ISPs) in terms of customer retention. According to the latest six-monthly BMRB Internet Monitor report, broadband use continues to increase, with 80% of home internet users – more than 20 million people – […]
The Wrigley Company, the international chewing gum and confectionery group, has partnered Yahoo! UK & Ireland to create a new music service, The Extra Venue, featuring exclusive original on-demand video content and related offers.
Sennheiser is to launch its first online activity in the UK, linking up with Dixons Group to promote a range of headphones aimed at MP3 owners. The online campaign is due to launch in May and will push a range of 17 headphones. The campaign has been developed by Agency Republic.
AOL and MSN are among a raft of companies supporting a centre launched this week which aims to tackle child abuse online. The UK’s Child Exploitation and Online Protection (CEOP) Centre will tackle illegal behaviour online.
E-mail marketing specialist IPT has been appointed by online fashion and beauty retailer ASOS.com to handle all its e-mail marketing in a deal worth &£500,000 over two years. IPT is to build up the company’s e-mail prospect database to 1.8m 18 to 34-year-olds over the next two years, using its MyOffers.co.uk and WebBrands.co.uk data capture […]