Ogilvy & Mather (O&M) has won the protracted and controversial pitch for easyJet’s £50m pan-European advertising business, beating Delaney Lund Knox Warren & Partners. The decision will be followed by a potential media pitch.
Barclaycard head of brand strategy and advertising Paul Troy has admitted its £6m advertising campaign starring comic Jennifer Saunders failed to convince people that it offers “value for money”. The campaign was created by Bartle Bogle Hegart
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Marketing Week, Precision Marketing and Data Strategy are joining forces with Data Vantage Group to launch an industry study on how failures in marketing can damage customer confidence. Starting in June, the research will solicit the opinions of over 130,000 marketing decision-makers. A number of readers will receive a questionnaire with next week’s issue. To […]
Tesco has added to its Personal Finance portfolio with Tesco Value Car Insurance, which offers fully comprehensive cover at 12% less than its standard product.
BT has reported an annual pre-tax profit of £2.
AG Barr, the Scottish drinks company that produces Irn-Bru, has purchased mineral water company Strathmore for &£15m from Constellation Brands.
Marks & Spencer has posted a sharp rise in full-year profits, with pre-tax profits for the year to April 1 jumping 47% to £745.
Metro International is expanding its London-based global sales team, appointing former IPC international group manager Alistair Ballantyne to head UK sales. Ballantyne will report to director of global sales Greg Miall.
Channel 4 chief executive Andy Duncan is to become chairman of the Media Trust, the organisation that works with the voluntary sector, replacing Michael Green.
The National Magazine Company has appointed Niall Hogan as its first digital advertisement director, as its steps up its online activities around magazines such as Cosmopolitan and Good Housekeeping. He joins from EMAP Interactive, where he was sales director.
Adidas has promoted Eric Liedtke to head of global brand marketing for the Adidas brand. Liedtke, who was previously head of brand marketing at Adidas America, replaces Uli Becker, who has been appointed head of global marketing for the Reebok brand.
Prudential, the financial services company, has extended the role of Alison Wright, chief marketing officer of online banking brand Egg, to include consumer marketing for the Prudential brand. It follows the departure of UK and Europe marketing director Roger Ramsden.
Weetabix is gearing up for a major assault on the healthy cereal market with the launch of Oatibix. It is understood that the oat biscuit product will be the company’s most significant launch this year.