John Lewis shortlist
Delaney Lund Knox Warren, WCRS, Lowe and incumbent Burkitt DDB are understood to have been shortlisted for the 13m John Lewis account. It is thought that TBWALondon and Fallon are no longer involved in the pitch.
Delaney Lund Knox Warren, WCRS, Lowe and incumbent Burkitt DDB are understood to have been shortlisted for the 13m John Lewis account. It is thought that TBWALondon and Fallon are no longer involved in the pitch.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.