Toy manufacturer Vivid Imaginations will roll out a new brand of pre-school toys next year under the pre-school brand Jim Jam & Sunny.
Entertainment Rights (ER) has handed the UK master toy licence and global manufacturing rights for its new pre-school TV series, Jim Jam & Sunny, to Vivid Imaginations.
Jim Jam & Sunny will be screened on ITV and CiTV from this autumn and is ER’s biggest ever pre-school commission, after ITV commissioned ER to produce 260 episodes.
Vivid will launch a range of pre-school toys which will include plush and plastic toys and a selection of puzzles, games and creative play products featuring Jim Jam, Sunny and their friends. The toy range will be rolled out next year and both companies aim to position Jim Jam & Sunny as a flagship pre-school brand.
Jim Jam & Sunny is made by the creators of the Tweenies pre-school brand.