Publicis TV campaign for Mcvities Moments

Publicis has created a TV campaign to support the launch of McVitie’s Moments.

Publicis has created a TV campaign to support the launch of McVitie’s Moments. The launch is McVitie’s first move into the special treats category. The ad, which breaks on May 8, has the strapline “McVitie’s Moments. A Moment to Yourself” and is part of a &£2.5m support package for the product.