Rooney injury hits Asda’s World Cup campaign

Asda marketing chiefs are set to meet Wayne Rooney this week to discuss the England footballer’s role in its World Cup promotions after his crippling injury at the weekend.

Rooney was only confirmed as spearheading the retailer’s initiatives for the tournament last week, as part of a &£3m deal.

But the broken foot he sustained last Saturday is expected to rule him out of the early stages of next month’s World Cup, if not the whole tournament.

The news is seen as a blow to Asda, and marketing director Richard Hodgson is due to thrash out Rooney’s place in forthcoming promotions this week. The Manchester United star has already appeared in a St George’s Day campaign for the grocer.

A spokeswoman for Asda states: “We’re speaking to Wayne this week to determine what else he will do with us. There is no suggestion that the contract will be cancelled.”

Other sponsors are also playing down Rooney’s potential absence. A Nike spokesman says: “We are going to look at our options. He is only one part of an enormous, integrated campaign.”

Nike developed the lightweight Total 90 football boot that Rooney was wearing. The shoe has been criticised for offering limited protection to players, but Nike denies the design is to blame for his injury.

Meanwhile, a Coca-Cola spokeswoman adds: “Wayne has already played an important part in our World Cup marketing plans this year, and will remain associated with us in the run-up to the tournament. We will not be making changes to our marketing activities.”

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here